In Crisis Comes Opportunity

FRISCO, Colo. – May 2020 – We are in unprecedented times. In the current environment – the US economy virtually stopped in its tracks and the Governor having issued a “stay-at-home” order through the end of April – it is important to fully appreciate the new and considerable risks we now confront. Fear is back with a bang, and the world just got alot scarier. So what does that mean for you? Well, speaking from a business perspective: with considerable risk comes considerable opportunity.


As we begin to look forward, post flattening the COVID-curve and our lock down gradually beginning to ease, it is clear – NOW is the time to look five, ten even twenty years out and think about how you want to be positioned, as a business. At the risk of sounding insensitive, we have an opportunity to find the silver lining in all this. The show must go on. And one thing is for sure… this latest crisis will create opportunity. So, as you hone your vision and take the long view, consider a few questions:

+ Who are your customers?
+ What is your value proposition?
+ Who do you want to be associated with?
+ How do you want to take advantage of the current situation to re-position yourself for the long-term?

Are you considering:
+ Increasing number of high value patients and growing your practice through increased exposure?
+ Enhancing and building your brand?
+ Beta testing new markets, ideas and/or systems?
+ Adding a new location? Downsizing?
+ Taking advantage of higher rural reimbursement rates?
+ Or the advantages of aligning with world class co-tenants?


As the ripple effects of COVID-19 are felt around the globe, it’s forcing humankind to innovate and change the way we work and live. As working remotely becomes the new trend, and health care facilities begin to search for more integrated locations from which to operate, we believe Basecamp Center to be ideally positioned to see the effects of these new trends, and offer a perfect post-COVID landing spot for the right tenants and businesses. Basecamp is home to a select group of tenants, including Whole Foods Market, The Steadman Clinic and Imaging Center, Vail Health’s Howard Head Sports Medicine, Epic Mountain Gear, Outer Range Brewery, Pure Kitchen, EyeTech Optometry and Basecamp Wine & Spirits. Basecamp businesses continue to thrive with a nationally acclaimed co-tenant mix, an unbeatable location and a culture of wellness. Learn more about Basecamp spaces available at: Basecamp Shops & Residences Space Available and Basecamp Wellness Building Space Available. Or, give us a call at 970.239.4199. We’d love to explore some ideas with you.

Happy May 1st. Wishing you wellness and a crystal clear vision for your future.